Reach → Trial → Convert

One place to run awareness, trials and conversion — with your hand on every send.

The control surface for askKira's growth. Every product is its own funnel; every outbound message is drafted here and waits for your approval before it goes out. Numbers are drawn from live systems — where you see a dash, no data exists yet, and nothing is ever estimated.

The funnel

across all products

Four stages, each fed automatically from a real system once the first campaign runs. Until then these stay empty on purpose.

No send has gone out yet — the first approved campaign starts filling this.

Reach

—

from Mailchimp sends & opens

Trials started

—

from portal trial deals

Activated

—

from app first-use

Converted

—

from portal signed & provisioned

Products & funnels

10 products · 2 with live routes

Each product converts a different way. A self-serve trial needs a working landing page and trial link; a book-a-demo product is sales-led. "Building" marks a route not yet wired.

Product	What it does	Route	Status	First-campaign hook
Enrichment AI	Ofsted-ready enrichment, mapped to the DfE framework	Self-serve trial	Live	Ready for the new inspection framework
Compass	Attainment gap-finder for MATs	Book a demo	Live	Built for a top-3 MAT, now open to yours
askKira Assistant	Secure organisational AI — four models, your data	Self-serve trial	Live	Held back for this list — they already know it
Bounce AI	Wellbeing intelligence (Bounce Together data)	Self-serve trial	Live	Via Bounce Together's own channels
Talkology	Communication & oracy intelligence	Book a demo	Building	—
Classroom Companion	Classroom intelligence & teacher coach	Self-serve trial	Building	—
PolicyPilot	Statutory policy engine, board-ready	Book a demo	Building	—
iMatta	Curriculum-linked parent chatbot	Book a demo	Building	—
Car Market ME	Automotive market intelligence	Book a demo	Building	Separate audience — not this list
FounderOS	Agentic AI cockpit for founders	Book a demo	Building	Separate audience — not this list

Campaigns in flight

2 drafted · 0 sent

Drafted against the ~6,000 school contacts in Mailchimp — people who already know askKira (customers, past customers, newsletter). The angle is a job-to-be-done, not "try our platform".

Ready for the new framework

Draft

Enrichment AI as inspection-prep — aimed at schools most exposed under Ofsted's new framework, before they're called.

Product: Enrichment AI · self-serve trial
Segment: Old-framework Outstanding / Good (longest since inspection); sharpened by matching public Ofsted dates for schools now due
Size: to size in Mailchimp
Call to action: Start a free 2-week trial → enrichment
Channel: Mailchimp email, warm-first send

Built for a top-3 MAT. Now open to yours.

Draft

Compass as a credibility play to trust leaders — a look at what one of the country's biggest MATs uses to find attainment gaps.

Product: Compass · book a demo
Segment: MAT central teams & heads of standards — a tight, senior list, not the full 6,000
Size: to identify in Mailchimp
Call to action: Book a 20-minute look
Channel: Mailchimp email, low-volume

Awaiting your approval

Nothing outward-facing goes out without your yes.

Draft

Enrichment AI — "Ready for the new framework"

Needs: pick the segment cut, then I build it in Mailchimp as a draft to review

Review

Draft

Compass — "Built for a top-3 MAT"

Needs: confirm we can identify MAT leaders on the list, or hand-pick

Review

Recent activity

A plain log of what's been done.

Control surface rebuilt

agents.askkira.ai, house style

today

Two campaigns drafted

Enrichment AI + Compass

today

Mailchimp audience audited

~6,000 school contacts, tagged

recent

Trial funnels live

Enrichment, Assistant, Bounce AI

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askKira · Secure AI — internal control surface. Figures come from real systems; a dash means no data yet, never an estimate.